Their first decade saw an expansion of their product lines, increasingly high regard among serious wine aficionados and critics, and the planting, harvest, and pressing of grapes from their own vineyard. This first release of their Cara Mia Vineyard wines seemed the right time to retool their packaging and began with the development of a new mark. Rebranding the company then extended to letterpress business materials, wine list communications and eventually trickled down to winery related products (like bike jackets for Team Cadence).
The second decade earned consistently stellar scores and a broader reach of loyalists, looking for long-term cellared wines. All of the labels were fine-tuned to form more cohesive sets — reserves in white with the Cadence scroll deeply embossed, the vineyard wines in the traditional blue/black scheme, and Coda in a wraparound label with 10pt letterpress characters completing the message.
